2014
Christopher Herrmann's first fashion label was called created2want Athletic Streetwear. It was founded in Berlin in 2014, was registered in the commercial register in Charlottenburg and was featured in an article in the entrepreneur magazine Impulse.
c2w clothing has not only been worn by friends of Christopher, but also by some of his professors. HP Baxxter aka Scooter was photographed together with a FIT wearer.
2015
In 2015, created2want consisted of 4 employees and had its own online shop.
Christopher graduated from the Academy of Fashion and Design in Berlin with a Bachelor of Arts in Fashion and Design Management. He wrote his bachelor's thesis about his fashion label. At the end of his studies, created2want was exhibited at the AMD Graduate Show.
2016
On December 31, 2015, Christopher returned from Australia. With a work and travel visa, he worked as a fashion consultant and visual merchandiser at Ben Sherman in Surfers Paradise and at Emporio Armani in Melbourne.
In 2016, he completed an internship at Porsche Design in sales in Ludwigsburg. Two attempts to be hired were unsuccessful.
2017
After 50 applications and 11 interviews in the fashion industry without results, Christopher officially re-registered his inactive business from Berlin to Ludwigsburg.
Under the new company name Christopher Herrmann eK, he will now operate a style consultant service, a sales business for used goods and his own fashion label. He first began working as a freelance style consultant for classic men's fashion.
2018
In addition to his work as a style consultant, Christopher had a part-time job at Liv Bergen in Stuttgart. From creating delivery notes to planning lookbook shoots, creating the website and helping to design new women's collections, the part-time job covered all areas of a fashion brand.
Initial successes, such as the tape measure scarf, which was featured in Men's Health and Brigitte, among others, strengthened the dream of having their own fashion brand more and more every day.
2019
Saturday was flea market day. The flea markets in Ludwigsburg allowed Christopher to pursue his passion for buying and selling special lifestyle rarities. The focus was mostly on authentic second-hand and vintage clothing. It was not uncommon to find works of art, motorcycle helmets, cowboy boots and much more in the trunk.
2020
In January 2020, the term THXMATE was coined by chance. In February, the first THXMATE garment was developed, an old blue cap with a globe patch and a rainbow band. After the first ten blue caps, various colorful trucker caps were produced. This was followed by T-shirts, shirts, sweatshirts, hoodies, jackets and jeans.
Without a logo and without capital, the fashion label THXMATE was born. However, the vision of an innovative platform that combines style, art, fashion, buying and selling already existed in 2014.
2021
In 2021, the main part of the THXMATE collection includes upcycled clothing for women and men. The range has been produced with more detail and more effort. Zippers were sewn into shirts by hand. Jacket collars were sewn over with corduroy fabrics. Three seamstresses and a screen printer work with Christopher in Ludwigsburg.
In addition, we have added the custom-made production of women's dresses, shorts, shirts and jackets.
THXMATE has had its own website since April 2021. It has had an integrated online shop since October 2021. The first THXMATE fragrance called DYNAMIC has been available since December 2021. It is a noble unisex perfume with a fresh citrus note.
2022
On June 1, 2022, the first THXMATE boutique opened at Eberhardstrasse 25 in Ludwigsburg. The store optimally combines the presentation and production of the goods.
In a quiet atmosphere, customers and buyers can look at the current collections and find out about the different upcycling variations.
The industrial sewing machine continuously produces new THXMATE garments and bags.
2023
On May 1, 2023, a THXMATE sewing studio was set up on Myliusstrasse in Ludwigsburg. Customer orders, B2B orders and the collections are produced from there.
The sewing studio is a beautiful, quiet place where a wide variety of clothing ideas are realized.
In 2023, THXMATE will add the LEATHER line to its three existing lines NEW, UPCYCLING and UPCYCLING COUTURE. THXMATE LEATHER includes unique leather belts produced by Hepco in Marbach.
2024
Nach zwei Fall/Winter Runway Shows wurde im April 2024 im Frank-Areal in Ludwigsburg die erste Frühling/Sommer Show vorgestellt. Knapp 300 Besucher sahen 28 Total Upcycling Looks. Das Team von Friseur Mark Astrath war für die Frisuren und Svetlana Gorbunov für das Make-up zuständig.
Zu den Runway Shows
Anschließend kamen Christopher Herrmann zum ersten Mal Selbstzweifel. Er hat das gesamte Konzept von THXMATE hinterfragt: Passt der Name zur Zielgruppe, ist es möglich, mit Upcycling zu expandieren, ist der Standort Ludwigsburg der richtige usw.
Nach intensiven Überlegungen ist aus THXMATE der Brand Name CHRISTOPHER HERRMANN entstanden. Die Produktion wurde aus der Myliusstraße wieder in die Eberhardstraße 25 verlegt.